Encool Website redesign handover · Fresh Digital · July 2026
Ready for your review

Your new Encool website

We have rebuilt every page of encool.co.uk with a sharper design, your existing content, and search optimisation built in from the ground up. The full site is live as a working preview: click around it exactly as your customers would.

View the live mockup Read the SEO audit
encool-website-mockup.pages.dev
30pages redesigned and rebuilt
40+site issues found and fixed
9keyword clusters mapped to pages
100%pages with search-ready titles, descriptions and schema
What changed

Same content, stronger site

The redesign keeps your products, copy and photography, and upgrades everything around them: cleaner layout, working navigation, a rebuilt sizing calculator, and technical fixes across the board. A selection of what we found and repaired:

Fixed

Broken button labels

Every button sitewide read "View office address". All calls to action now say what they do.

Fixed

Links to a staging site

Several product links sent visitors to a hidden test version of the site. All links now stay on your domain.

Fixed

Competitor copy on the calculator

The sizing tool recommended a competitor brand in US units. It is rebuilt to recommend Encool units in metric.

Fixed

Pages invisible to Google

Duplicate page titles, missing descriptions and headings, and an unreadable sitemap suppressed rankings. All resolved.

Fixed

Empty and placeholder pages

Two application pages were blank and template placeholder text showed on others. All now carry real content.

Fixed

Spec and spelling errors

Corrected spec tables (humidity units, model labels), 20+ typos, and the brand name spelled three different ways.

Search optimisation

Every target keyword now has a home

Each page is optimised for a specific search intent, with structured data that helps Google show your products, FAQs and business details in richer results. Relevant common questions also appear directly on product and application pages, answering buyers before they need to ask.

What people searchPage that answers it
wine cellar cooling units UK, cooling systemsHomepage & All products
ducted wine cellar cooling systemDucted split cooling units
ductless / split system wine cellar coolingDuctless split cooling units
through the wall wine cellar cooling unitThrough-the-wall units & JT-20
wine cabinet cooling unit, wine wall cooling systemCabinets & wine walls
commercial / restaurant wine room coolingCommercial wine cellars
under stairs wine cellar coolingUnder stair cellars
trade supplier, wholesale, installer termsRecommended new Trade page (see audit)
Documents

Your handover pack

SEO audit & recommendationsWhat we found, what the rebuild fixes, and the prioritised plan for what comes next. PDF Webflow editing guideHow to change text, images, products and page titles yourself once the new design is live in Webflow. PDF
Next steps

From preview to live site

  1. Review the mockup. Browse the preview on desktop and mobile. Every page, product and the calculator are fully working.
  2. Send us your feedback or approval. Small tweaks are quick to turn around at this stage.
  3. Implementation in Webflow. Once approved, the design is rebuilt inside your Webflow CMS (by your developer or ours) so you keep easy, code-free editing. The full HTML build is supplied to make this a straight copy job.
  4. Quick wins from the audit. In parallel: the new Trade page, Google Search Console and Business Profile setup, and privacy/terms pages.

Happy with the direction?

Reply with your approval or any changes you would like. Once we have sign-off, we move straight to the Webflow implementation.

Approve or send feedback